When your company has its social media marketing meetings, it’s probably unlikely that Snapchat has ever come up in the discussion. After all, what use is a network where the content disappears within a matter of minutes? Even in the case of Snapchat stories—which allow you to create a video narrative—they only last 24 hours. The platform also undeniably skews towards a younger audience.
However, Snapchat has emerged as one of the fastest-growing social networks, …read more